If you are keen to build your online brand awareness but have difficulty knowing where to start, you are in the right place. As your digital marketing specialist, I take a holistic view that considers the individual needs of your business and your specific goals, whether they are to increase your visibility, enhance audience engagement, or sell more products from your e-commerce store.
During our first meeting I will take the time to understand where you see your business online now, and what you would like to see it achieve in the future. I will then create a fully customised digital marketing plan designed to enhance your online presence through the use of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and YouTube, by optimising your website through quality content writing including SEO, E-commerce, Newsletters, Blogs, Google Pay-Per-Click Advertising, AdWords, and data reporting using Google Analytics.
Need help implementing your digital marketing plan? I can manage the process for you and give you confidence that your digital campaign and online brand is in expert hands.
Digital Brand Audit
Before we start growing your brand online, it is important to understand the degree of online presence you currently have. This is called a digital brand audit and involves a review of your online activity such as social media, newsletters, SEO and your website. This helps inform the development of your digital marketing plan and what strategies will help strengthen your online presence.
It can be challenging to create informative and engaging content, yet it is a must for any business that wants to grow online. From social media posts to website blogs and email marketing campaigns, quality, customised content with clear calls to action are vital to building your digital presence.
Newsletters are an effective option for engaging your audience and provide useful insights through data reporting about reader preferences. I can create your email marketing campaign from scratch, using market leading email software to reach and engage your current and potential customers.
Search Engine Optimisation (SEO) is vital to increasing your search profile and the quality and quantity of your website traffic. SEO optimisation helps your business or product appear in organic (unpaid) searches and improve its search rankings. I can work with you to identify your SEO keywords and phrases and integrate them with your content to heighten awareness of your brand online.
Digital data reporting is crucial to understanding your engagement and audience impact. It provides valuable information about who is looking at your online content, what they are looking at, what they are particularly interested in, how they found your business, and whether it was through social media or organic searches. I can also compare your results from previous months to understand who returns to view your content and to identify new customers.
Pay-Per-Click Advertising (PPC)
The primary function of PPC advertising is to drive traffic to your website. I can set up your Google Pay-per-click advertisements using your SEO key words and help your business or product appear at the top of Google search pages. As the advertiser, you pay Google only when your advertisement is clicked on by a verified person to ensure your advertisements reach the right audience.
If you or your team need training to undertake your digital marketing activity, I can provide training for individuals or groups, either face-to-face or online. I can show you how to set up your social media pages and manage them and/or share advanced tips, tactics and strategies to help grow your business online.
I am proud to work with a select network of some of Ireland’s leading providers of marketing services who can help you to achieve your online branding goals.
Photography & Video Content
ARC Studios helps to grow brands with inspired photography, short videos and drone footage.
The Upping Company helps build effective eCommerce and online business solutions.
BarryS Content produces creative written content to busy professionals and SMEs.
Writeme provides corporate communication services to support PR, sales and governance activity.