Getting to grips with the plethora of digital marketing options available to promote your business can be mind boggling. From video content, blogs and newsletter campaigns to Google Adwords, social media platforms and SEO optimisation, it can be hard to know where to start.
That’s why I always recommend a tailored digital marketing plan based on the individual needs of your business, and the channels that your audiences use online.
More often that not however, I will recommend Facebook as a means to connecting meaningfully and in real-time with literally billions of people around the globe.
Facebook is the world’s largest social network
Facebook is world’s largest social media platform with approximately 2.8 billion users. In December 2020, more than 1.84 billion people used Facebook at least once a day.
Facebook’s own stats show that in 2018 it reached 60.6% of all internet users, and importantly that 79.9% of users accessed the platform using a mobile device. That means that when a business places advertising on Facebook via their desktop device, they need to make sure their ad is optimised for mobile too.
With an expansive social platform, robust mobile integration and instant messaging facility, it provides powerful opportunities to target and connect with people locally, regionally and internationally.
Facebook advertising is very cost-effective
When compared to traditional advertising methods and other online platforms, advertising on Facebook can be surprisingly affordable.
For the cost of a cup of coffee each day, a business can reach a defined audience with a strong key message and call to action, and benefit from measurable data detailing the results of each boosted post or campaign.
Facebook allows you to target your audience like no other
Reaching your customers has never been so easy thanks to the targeting capabilities of Facebook. Not only does it give businesses confidence they are communicating with the right people, it provides a strong return on investment that other media struggles to match.
With Facebook users grouped according to their behaviours, interests, connections, age groups, languages and more, a business can create a definitive profile to reach its ideal audience through boosted posts and advertising campaigns.
Facebook also offers a powerful option to target by location, which is valuable to businesses that want to target their local area and community.
Facebook can send your online sales soaring
Targeted Facebook advertising can have astonishing results, as one of our clients experienced during the COVID-19 lockdown.
Faced with the prospect of a dramatic downturn in sales as a result of mandatory government business closures during the pandemic, I supported my client to boost its online presence with a particular focus on Facebook advertising.
The results were incredible, with sales shooting up by 500%. You can read more about this case study here. Link to Deeside Country Store project profile.
Need help to grow your business on Facebook?
If you’re not on Facebook, or haven’t explored how Facebook advertising can help grow your business, the time to start is now!
I can provide you with as little or as much help as you need, either to get started with Facebook or completely manage your profile and advertising campaigns on your behalf. I can also provide you with training to show you how to enhance your Facebook impact through clever marketing strategies online.
To find out how to boost your business through Facebook don’t hesitate to get in touch; within just weeks you could be enjoying the lucrative results of a highly targeted yet cost effective social media campaign.